FAQ it let’s go

Is the published work all there is

No, the published work is mainly to show examples, not full portfolio.

WHy aren’t there more graphics

Main purpose of this website is to create a greater understanding of design so that you can make better choices and get better results. Design is not always about adding more graphics to fill white space, but to appeal, simplify, clarify and remove unnecessary content. The actual design is also what you “don’t see”, as in the typography, legibility, structure, icons, portfolio logistics and batch handeling, domain etc.

DO YOU DO WEB DESIGN

Design thinking is mainly universal, and graphics can and should be adaptable to both screen and print. Which means to create visual content, structure and a brand to be on a website can of course be a part of a design process. Normally the design process starts before creating a website, app or similar. As a web service, you can get help with a simple informational website, as long as all content are designed by the company as the services are content and concept focused. For more advanced websites, a certified web partner can be included in the process for additional fees.

DEVELOPER OR DESIGNER FIRST

A rule of thumb is to have some fundamental designs before heading into a web or app process. Mainly the process of a logo and brand design. So when you start the web process, you’ll have the basics to fill inn. Not just for your website, but also for your card, signage, app and similar. A developer is normally not a designer in terms of content and branding etc, and a designer is normally not a developer in terms of “from scratch coding”. But they sometimes overlap, and UI designer is somewhere in the middle and normally limited to screen as in web or app, and can be more focused on arranging content rather than creating content from scratch. Of course there will always be exceptions. A brand normally extends beyond the screen, so make sure you’ll have a good design fundament before going all inn on web, app, marketing, social media etc.

WHAT MEDIA DO YOU WORK WITH

Design thinking and creation are normally not limited to one specific media. Which means the content is universal and can be used for different media such as print, website, application, signage. Design is also a way of thinking and managing content, bringing complex and quantitative information and content into a structured, visual pleasing experience for print and screen etc.

WHAT MAKES THIS DIFFERENT

Seeing the bigger picture and combining the principles of branding, concept, graphics, artwork, photography, screen and print, technology, media, strategy, and still having the ability to create customised accurate and detailed visuals. All graphics are made from the ground up, which also makes it more adaptable, functional and unique. The understanding of different media and how to create solutions and content optimised for these. Adding personal service with long experience, flexibility and quality work without being over prized, makes Darner a suitable choice for some. You’ll get similar quality as in the larger design companies, but with the flexibility and hands on knowledge as in the small business and freelance world.

I haven’t HEARD OF THIS WEBSITE

The goal is to simplify and create quality solutions and continuously improving skills. This may not be as effective for famous recognition compared to other more controversial approaches like posting on social media everyday. The client and quality work is main priority, and not fame itself.

IS IT EXPENSIVE

It is not overpriced, and many would say it’s a reasonable price compared to the quality work. The total price depends on the size of the project and amount of corrections needed for you to be happy with the result.