customised logo design.
more than just some graphics. it’s a wholistic, conceptual and technical design approach for establishing the brand fundamentals.
Meaning we’ll look into brand features with accurate design that can be used for both screen and print, big and small.
The logo and name is included in all parts of the brand, from signage to website, pitches and business card, so might as well make it look and sound good.
Definition
Before the graphics begins, this process is about establishing a definition of your brand, which help generate consistency between what you do and the related visuals. Part of the process is also to structure information which may benefit web design on a later stage.
CONCEPT
This process is about looking into the conceptual fundament of your brand, which help generate consistency between what you do and the related visuals.
NAME
The name is part of the user experience and the overall feeling of a brand, and should reflect some sort of values, function, or feeling. In some cases, the name can also become the logo, known as a word mark.
EMBLEM
The main emblem is created based on the established concept with techniques that allows for adapting into variety of media without altering the details and quality too much. The emblem is included in most media of your brand communication, from business card to signage. So it’s a good idea to make the emblem communicate well, be technically adaptable and look nice.
DOMAIN NAME
The domain name should normally be same or similar to the name without any extra words or ____——….
The challenge here is to balance the name with an available domain name. There are different ways to approach this. And if you want to be easily found online, this is part of the key, in addition to SEO, social media and marketing, which is another topic for another day.
The domain name is connected to establishing your email address in order to appear more professional. So instead og yourname@gmail.com, you’ll get yourname@yourbusinessname.com. We have a dedicated partner with a low monthly fee that assures you’ll be able to manage all your work email without being forced into Gmail or iCloud etc eco systems.
COLOR SCHEME
A logo process can in some occasions also create the basics for the brand colours being used. Unless the logo is based on black and white, which may be the case in some situations. If there are colours involved, a colour scheme with specific codes for screen and print will be part of the process.
FILE TYPES
When the logo process is competed, you will receive different file types optimised for the intended use. This varies based on your preferences. Included is a “universal” file, as well as web file with transparent background, and others upon request.
BUSINESS CARD
What is a nice logo without a nice business card. Included are top quality business cards with design setup, double sided print, and of course the logo and contact information. Some limitations occur in the included price related to the amount of prints and name variations.
IMPLEMENTATION
Helping you with implementing the logo into varied media upon request. Normally this includes website file, business card, app etc, but can also be anything from screen background and indoor signage to mobile cover and stickers etc.